Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Denish Shah, V. Kumar, and Yi Zhao
| Year of publication: |
2015
|
|---|---|
| Authors: | Shah, Denish ; Kumar, V. ; Zhao, Yi |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 2, p. 147-165
|
| Subject: | emerging markets | brand management | marketing mix | aggregate demand model | Markenführung | Brand management | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Theorie | Theory | Aggregation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010526579