//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
147
Marketingmanagement
147
Marketing
39
Theorie
36
Theory
36
Deutschland
25
Germany
25
Consumer behaviour
24
Konsumentenverhalten
24
Marketingtheorie
16
Marketing theory
13
Brand management
11
Markenführung
11
Strategisches Management
11
Advertising
10
Advertising effects
10
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Werbewirkung
10
Werbung
10
Corporate planning
8
Market research
8
Marktforschung
8
Unternehmensplanung
8
Brand
7
Internet marketing
7
Online-Marketing
7
USA
7
United States
7
Betriebswirtschaftslehre
6
Business economics
6
Firm performance
6
Lieferantenmanagement
6
Markenartikel
6
Preismanagement
6
Pricing strategy
6
Strategic management
6
Supplier relationship management
6
more ...
less ...
Online availability
All
Undetermined
46
Type of publication
All
Article
89
Book / Working Paper
59
Type of publication (narrower categories)
All
Article in journal
89
Aufsatz in Zeitschrift
89
Lehrbuch
57
Textbook
52
Bibliografie enthalten
7
Bibliography included
7
Case study
5
Fallstudie
5
Aufsatzsammlung
2
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
more ...
less ...
Language
All
English
90
German
58
Author
All
Homburg, Christian
12
Kuß, Alfred
11
Tomczak, Torsten
8
Reinecke, Sven
6
Krohmer, Harley
5
Heerde, Harald J. van
3
Kleinaltenkamp, Michael
3
Melewar, T. C.
3
Tropp, Jörg
3
Unger, Fritz
3
Berndt, Ralph
2
Busch, Rainer
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Fantapié Altobelli, Claudia
2
Faßnacht, Martin
2
Fuchs, Wolfgang
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Herrmann, Andreas
2
Huber, Frank
2
Jäger, Uwe
2
Kreutzer, Ralf T.
2
Kumar, V.
2
Lane, Nikala
2
Piercy, Nigel
2
Pöllmann, Lorenz
2
Sander, Matthias
2
Simon, Hermann
2
Singh, Ramendra
2
Sinha, Jay I.
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Wirtz, Bernd W.
2
Acito, Frank
1
Agarwal, Ridhi
1
Agrawal, Shivan
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Alryalat, Mohammad Abdallah Ali
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Tectum Verlag
1
Published in...
All
Journal of marketing research : JMR
Lehrbuch
The marketing review
Journal of business research : JBR
336
Industrial marketing management : the international journal for industrial and high-tech firms
258
SpringerLink / Bücher
209
Journal of strategic marketing
184
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
97
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Springer eBook Collection
75
IMF Working Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
MPRA Paper
60
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
51
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
Springer eBook Collection / Business and Economics
45
Working Paper
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European research studies
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Cogent business & management
41
more ...
less ...
Source
All
ECONIS (ZBW)
148
Showing
91
-
100
of
148
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
92
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
93
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
94
Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
Saved in:
95
When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Ailawadi, Kusum L.
;
Zhang, Jie
;
Krishna, Aradhna
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 577-593
Persistent link: https://www.econbiz.de/10009234934
Saved in:
96
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
97
Marketing flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
Saved in:
98
The costs and perils of over-targeting in today's markets
Sinha, Jay I.
;
Rosenthal, Edward C.
- In:
The marketing review
9
(
2009
)
3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
Saved in:
99
The political participation puzzle and marketing
Shachar, Ron
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 798-815
Persistent link: https://www.econbiz.de/10003927144
Saved in:
100
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->