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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Direct marketing"
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Direct marketing
Marketing management
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Albers, Sönke
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Chintagunta, Pradeep K.
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Dong, Xiaojing
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Kanuri, Vamsi K.
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Kim, Kihyun Hannah
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Kumar, V.
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Market : review for marketing theory and practice
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Research paper series / Stanford Graduate School of Business
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APROMA review
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Agricultural and Food Economics : AFE
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Central European business review : CEBR
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Complex AI dynamics and interactions in management
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Direct marketing : an international journal
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Econometric Institute research papers
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European review of agricultural economics : ERAE
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Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
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Global corporate citizenship
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Innovative business practices : prevailing a turbulent era
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International business realisms : globalizing locally responsive and internationally connected business disciplines
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International journal of business policy and economics
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International journal of electronic business
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International journal of market research
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International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
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International marketing ; Vol. 3
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Journal of international economic review
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Journal of marketing analytics : JMA
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Journal of marketing communications
1
Journal of public policy & marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of the Operational Research Society : OR
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Management
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Management information systems : mis quarterly
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Proceedings of 7th International Conference «Economic Integration, Competition and Cooperation», 2-3 April, 2009, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
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