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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Kannan, P. K."
~source:"econis"
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Kannan, P. K.
Dhar, Ravi
11
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7
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7
Schramm-Klein, Hanna
7
Gijsbrechts, Els
6
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Zhao, Min
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4
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Inman, J. Jeffrey
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Jong, Martijn G. de
4
Krishna, Aradhna
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Levav, Jonathan
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Nelson, Leif D.
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Patrick, Vanessa M.
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Pieters, Rik
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Saarijärvi, Hannu
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Sevilla, Julio
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3
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Journal of marketing research : JMR
The international review of retail, distribution and consumer research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
International journal of electronic commerce : IJEC
1
Journal of international marketing
1
Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
2
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
3
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
4
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
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