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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The marketing review"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Marketing management
Brand management
107
Markenführung
107
Consumer behaviour
78
Konsumentenverhalten
78
Brand image
77
Markenimage
77
Brand
37
Markenartikel
36
Market research
21
Marktforschung
21
Marketingmanagement
18
Advertising effects
15
Werbewirkung
15
Beziehungsmarketing
11
Relationship marketing
11
Bibliometrics
9
Bibliometrie
9
Sales promotion
9
Theorie
9
Theory
9
Verkaufsförderung
9
Brand extension
7
Handelsmarke
7
Markentransfer
7
Perception
7
Social Web
7
Social web
7
Store brand
7
Viral marketing
7
Virales Marketing
7
Wahrnehmung
7
Brand loyalty
6
Branding
6
Cognition
6
Customer satisfaction
6
Kognition
6
Kundenzufriedenheit
6
New product development
6
Personality psychology
6
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Undetermined
9
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Article
22
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Article in journal
22
Aufsatz in Zeitschrift
22
Language
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English
22
Author
All
Heerde, Harald J. van
2
Melewar, T. C.
2
Agrawal, Shivan
1
Ataman, M. Berk
1
Avery, Jill
1
Bajpai, Naval
1
Banerjee, Saikat
1
Baumann, Chris
1
Brasel, S. Adam
1
Briesch, Richard A.
1
Broderick, Amanda J.
1
Brown, Stephen
1
Corkindale, David
1
Geyskens, Inge
1
Gray, David
1
Hagtvedt, Henrik
1
Hoegg, Joandrea
1
Hosoda, Takamichi
1
Johnston, Malcolm
1
Kandhadai, Ravi
1
Keinan, Anat
1
Khan, Kalim
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Kumar, V.
1
Lewis, Michael V.
1
Mela, Carl F.
1
Mirzaei, Abas
1
Morikawa, Miyuki
1
Muruganantham, G.
1
Nowlis, Stephen M.
1
Paharia, Neeru
1
Panwar, Tapish
1
Priyadharshini, K.
1
Riley, Debra
1
Saxena, Rajan
1
Sayal, Amber
1
Sethuraman, Raj
1
Shah, Denish
1
Shiv, Baba
1
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Published in...
All
Journal of marketing research : JMR
The marketing review
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
22
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1
Recapitulation of
brand
anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
3
Achieving sustainable competitive advantage through
brand
makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Brand
, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
5
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
6
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
7
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
8
Diagnosing
brand
performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
9
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
10
Brand
placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
1
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