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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The service industries journal"
~source:"econis"
~subject:"Sales promotion"
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Search: subject_exact:"Consumer Behaviour"
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Sales promotion
Consumer behaviour
541
Konsumentenverhalten
540
Beziehungsmarketing
82
Relationship marketing
82
Dienstleistungsqualität
67
Service quality
67
Market research
65
Marktforschung
65
Customer satisfaction
52
Kundenzufriedenheit
52
Brand management
51
Emotion
51
Markenführung
51
Brand image
48
Markenimage
48
Experiment
41
Advertising effects
40
Werbewirkung
40
Präferenztheorie
37
Theory of preferences
37
Internet marketing
36
Online-Marketing
36
Cognition
27
Kognition
27
Theorie
26
Theory
26
Online retailing
25
Online-Handel
25
Viral marketing
25
Virales Marketing
25
Einzelhandel
24
Retail trade
24
Perception
22
Wahrnehmung
22
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21
Social web
21
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20
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20
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19
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Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Berger, Jonah
1
Bertini, Marco
1
Chan, Tat
1
Cheema, Amar
1
Chen, Chien-Wei
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Cheng, Andong
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Ferreira, Diogo Conque Seco
1
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1
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1
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1
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1
Kamakura, Wagner A.
1
Lambrecht, Anja
1
Ledolter, Johannes
1
Lien, Nai-Hwa
1
Lin, Pei-chun
1
Lin, Zhou-hern
1
Lutzky, Christian
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1
Moon, Sangkil
1
Narasimhan, Chakravarthi
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Navarro, Angeles
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Okazaki, Shintaro
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Sudhir, K.
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Journal of marketing research : JMR
The service industries journal
Journal of retailing and consumer services
51
Journal of retailing
26
Journal of business research : JBR
25
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
The journal of brand management : an international journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
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17
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1
Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
Saved in:
2
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
3
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
5
Buying impulse triggered by digital media
Lin, Pei-chun
;
Lin, Zhou-hern
- In:
The service industries journal
33
(
2013
)
9/10
,
pp. 892-908
Persistent link: https://www.econbiz.de/10009771251
Saved in:
6
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
7
Effects of background music on consumer behaviour : behavioural account of the consumer setting
Ferreira, Diogo Conque Seco
;
Oliveira-Castro, Jorge Mendes
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2577-2591
Persistent link: https://www.econbiz.de/10009413568
Saved in:
8
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
9
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
10
The effect of sales promotions on the size and composition of the shopping basket : regulatory compatibility from framing and temporal restrictions
Ramanathan, Suresh
;
Dhar, Sanjay K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10003983881
Saved in:
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