//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
343
Market research
172
Marktforschung
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
62
United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
Preismanagement
30
Pricing strategy
30
Decision under uncertainty
29
Entscheidung unter Unsicherheit
29
more ...
less ...
Online availability
All
Undetermined
85
Type of publication
All
Article
342
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
343
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
Haws, Kelly L.
3
Hsee, Christopher K.
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
more ...
less ...
Source
All
ECONIS (ZBW)
343
Showing
61
-
70
of
343
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
62
Ethically deployed defaults : transparency and consumer protection through disclosure and preference articulation
Steffel, Mary
;
Williams, Elanor F.
;
Pogacar, Ruth
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 865-880
Persistent link: https://www.econbiz.de/10011600594
Saved in:
63
Expense neglect in forecasting personal finances
Berman, Jonathan Z.
;
Tran, An T. K.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 535-550
Persistent link: https://www.econbiz.de/10011537778
Saved in:
64
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
65
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
66
The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel
;
Brunnlieb, Claudia
;
Nave, Gideon
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
Saved in:
67
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
68
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
69
Keeping the American dream alive : the interactive effect of perceived economic mobility and materialism on impulsive spending
Yoon, Sunyee
;
Kim, Hyeong Min
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 759-772
Persistent link: https://www.econbiz.de/10011600612
Saved in:
70
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->