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~isPartOf:"Journal of marketing research : JMR"
~person:"Argentesi, Elena"
~person:"Gijsbrechts, Els"
~person:"Hildebrandt, Lutz"
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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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