//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~person:"Bucklin, Randolph E."
~person:"Sayedi, Amin"
~person:"Tucker, Catherine E."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
3
Online-Marketing
3
Bayes-Statistik
2
Bayesian inference
2
Information costs
2
Informationskosten
2
Advertising
1
Advertising effects
1
Consumer behaviour
1
Experiment
1
Feldforschung
1
Field research
1
Internet
1
Internet advertising
1
Konsumentenverhalten
1
Search engine
1
Search theory
1
Spillover effect
1
Spillover-Effekt
1
Suchmaschine
1
Suchtheorie
1
Werbewirkung
1
Werbung
1
field experiment
1
logit model
1
purchase funnel
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bucklin, Randolph E.
Sayedi, Amin
Tucker, Catherine E.
Rutz, Oliver J.
3
Tucker, Catherine
3
Danaher, Peter J.
2
Edelman, Benjamin
2
Goldfarb, Avi
2
Heerde, Harald J. van
2
Sonnier, Garrett P.
2
Stephen, Andrew T.
2
Agarwal, Ashish
1
Akpinar, Ezgi
1
Ariely, Dan
1
Artz, Martin
1
Bart, Yakov
1
Berger, Jonah
1
Bhargave, Rajesh
1
Bijmolt, Tammo H. A.
1
Brandi, Wesley
1
Bruce, Norris I.
1
Chaudhry, Alexander
1
Chen, Jianqing
1
Chen, Yu-Jen
1
Chen, Yuxin
1
Dagger, Tracey S.
1
Damangir, Sina
1
Deng, Yiting
1
Diaz, Fernando
1
Dinner, Isaac M.
1
Draganska, Michaela
1
Du, Rex Yuxing
1
Ehm, Laura
1
Ekstrand-Abueg, Matthew
1
Emrich, Oliver
1
Fang, Eric
1
Galak, Jeff
1
Goldstein, Daniel G.
1
Gong, Shiyang
1
Gupta, Sunil
1
Hamilton, Rebecca W.
1
Hartmann, Wesley R.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Columbia Business School Research Paper
2
NET Institute Working Paper
2
Handbook of media economics ; volume 1
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
NBER Working Paper
1
Quantitative marketing and economics : QME
1
The Global Antitrust Institute Report on the Digital Economy
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
2
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
3
From generic to branded : a model of spillover in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10008858642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->