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~isPartOf:"Journal of marketing research : JMR"
~person:"Dhar, Ravi"
~person:"Fitzsimons, Gavan J."
~person:"Malhotra, Naresh K."
~source:"econis"
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Consumer behaviour
10
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8
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3
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branding
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Dhar, Ravi
Fitzsimons, Gavan J.
Malhotra, Naresh K.
Kumar, V.
11
Wedel, Michel
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
7
Heerde, Harald J. van
6
Pieters, Rik
6
Baumgartner, Hans
5
Berger, Jonah
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Bucklin, Randolph E.
5
Dahl, Darren W.
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Gijsbrechts, Els
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Hanssens, Dominique M.
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Kahn, Barbara E.
5
Krishna, Aradhna
5
Chen, Xinlei
4
Eliashberg, Jehoshua
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Goldfarb, Avi
4
Inman, J. Jeffrey
4
Kamakura, Wagner A.
4
Lenk, Peter J.
4
Mizik, Natalie
4
Palmatier, Robert W.
4
Peres, Renana
4
Srinivasan, Shuba
4
Tellis, Gerard J.
4
Tucker, Catherine
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Wyer, Robert S.
4
Zhang, Jie
4
Albers, Sönke
3
Allenby, Greg M.
3
Anderson, Eric T.
3
Ansari, Asim
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Aribarg, Anocha
3
Briesch, Richard A.
3
Bruce, Norris I.
3
Chakravarti, Dipankar
3
Cheema, Amar
3
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Journal of marketing research : JMR
Review of marketing research
16
Legends in marketing
9
SAGE library in marketing
7
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Psychology & marketing
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Handbook on brand and experience management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of retailing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Faculty & research / Insead : working paper series
1
Fundamentals of marketing research ; Vol. 4
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managing customer relationships : a strategic framework
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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1
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
2
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
3
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
4
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
5
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
6
Authenticity is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
7
Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
Saved in:
8
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
9
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
10
Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.
;
Fitzsimons, Gavan J.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
Saved in:
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