//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~person:"Dhar, Ravi"
~person:"Kahn, Barbara E."
~person:"Malhotra, Naresh K."
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Market research
9
Marktforschung
9
Consumer behaviour
8
Konsumentenverhalten
8
Product differentiation
3
Produktdifferenzierung
3
Präferenztheorie
3
Theory of preferences
3
Brand image
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
variety seeking
2
Betriebliche Standortwahl
1
Bewertung
1
Brand management
1
Bundling strategy
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Consumption theory
1
Credibility
1
Customer satisfaction
1
Decision theory
1
Designation of origin
1
Economic psychology
1
Einzelhandel
1
Entscheidungstheorie
1
Evaluation
1
Experiment
1
Firm location choice
1
Glaubwürdigkeit
1
Hedonic price index
1
Hedonischer Preisindex
1
Herkunftsbezeichnung
1
Intertemporal choice
1
Intertemporale Entscheidung
1
Kognition
1
Konsumtheorie
1
Kundenzufriedenheit
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Dhar, Ravi
Kahn, Barbara E.
Malhotra, Naresh K.
Kumar, V.
11
Wedel, Michel
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
7
Heerde, Harald J. van
6
Pieters, Rik
6
Baumgartner, Hans
5
Berger, Jonah
5
Bucklin, Randolph E.
5
Dahl, Darren W.
5
Gijsbrechts, Els
5
Hanssens, Dominique M.
5
Krishna, Aradhna
5
Chen, Xinlei
4
Eliashberg, Jehoshua
4
Fitzsimons, Gavan J.
4
Goldfarb, Avi
4
Inman, J. Jeffrey
4
Kamakura, Wagner A.
4
Lenk, Peter J.
4
Mizik, Natalie
4
Palmatier, Robert W.
4
Peres, Renana
4
Srinivasan, Shuba
4
Tellis, Gerard J.
4
Tucker, Catherine
4
Wyer, Robert S.
4
Zhang, Jie
4
Albers, Sönke
3
Allenby, Greg M.
3
Anderson, Eric T.
3
Ansari, Asim
3
Aribarg, Anocha
3
Briesch, Richard A.
3
Bruce, Norris I.
3
Chakravarti, Dipankar
3
Cheema, Amar
3
Chen, Yuxin
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Review of marketing research
16
Legends in marketing
9
SAGE library in marketing
7
Marketing letters : a journal of research in marketing
4
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
2
Journal of retailing
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Discussion paper / Center for Economic Research, Tilburg University
1
Faculty & research / Insead : working paper series
1
Fundamentals of marketing research ; Vol. 4
1
Handbook on brand and experience management
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Managing customer relationships : a strategic framework
1
Marketing strategy collection
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
Pearson always learning
1
Prentice-Hall international editions
1
Report / Marketing Science Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
2
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
3
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
4
Anticipation of future variety reduces satiation from current experiences
Sevilla, Julio
;
Zhang, Jiao
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 954-968
Persistent link: https://www.econbiz.de/10011648416
Saved in:
5
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
6
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
7
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
8
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
9
Authenticity is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
10
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->