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~isPartOf:"Journal of marketing research : JMR"
~person:"Du, Rex Yuxing"
~subject:"USA"
~subject:"Werbewirkung"
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Du, Rex Yuxing
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Journal of marketing research : JMR
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Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
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