Decomposing the impact of advertising : augmenting sales with online search data
Ye Hu, Rex Yuxing Du, and Sina Damangir
| Year of publication: |
2014
|
|---|---|
| Authors: | Hu, Ye ; Du, Rex Yuxing ; Damangir, Sina |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 3, p. 300-319
|
| Subject: | Google Trends | advertising response model | market response model | product information search | dynamic linear model | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Produktinformation | Product information | Informationsverhalten | Information behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380958