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~isPartOf:"Journal of marketing research : JMR"
~person:"Heerde, Harald J. van"
~person:"Kamakura, Wagner A."
~person:"Malhotra, Naresh K."
~source:"econis"
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Consumer behaviour
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Heerde, Harald J. van
Kamakura, Wagner A.
Malhotra, Naresh K.
Kumar, V.
11
Dhar, Ravi
8
Wedel, Michel
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
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Srinivasan, Shuba
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Journal of marketing research : JMR
Review of marketing research
16
Legends in marketing
9
SAGE library in marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
4
Journal of the Academy of Marketing Science
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Review of Marketing Research Ser.
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Fundamentals of marketing research ; Vol. 1
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Journal of business research : JBR
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Journal of marketing research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Discussion paper / Center for Economic Research, Tilburg University
2
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2
Fundamentals of marketing research ; Vol. 6
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Journal of international consumer marketing
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Report / Marketing Science Institute
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2
The handbook of marketing research : uses, misuses, and future advances
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
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Always learning
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Data envelopment analysis : a handbook of empirical studies and applications
1
ERIM report series research in management
1
Fundamentals of marketing research ; Vol. 4
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International Series in Quantitative Marketing
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
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International marketing review
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J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
2
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
3
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
4
The long-term effect of
marketing
strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
5
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
6
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
7
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
8
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
9
A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun
;
Malhotra, Naresh K.
;
Kim, Youngchan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
Saved in:
10
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
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