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~isPartOf:"Journal of marketing research : JMR"
~person:"Kamakura, Wagner A."
~person:"Malhotra, Naresh K."
~person:"Wedel, Michel"
~source:"econis"
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Consumer behaviour
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4
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Kamakura, Wagner A.
Malhotra, Naresh K.
Wedel, Michel
Kumar, V.
11
Dhar, Ravi
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
7
Heerde, Harald J. van
6
Pieters, Rik
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4
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Inman, J. Jeffrey
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Lenk, Peter J.
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Mizik, Natalie
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Palmatier, Robert W.
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Peres, Renana
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Srinivasan, Shuba
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Tellis, Gerard J.
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3
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Journal of marketing research : JMR
Review of marketing research
16
Legends in marketing
10
SAGE library in marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of marketing
4
Review of Marketing Research Ser.
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Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 6
3
Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Emerald insight
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
2
Robert H. Smith School Research Paper
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Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The handbook of marketing research : uses, misuses, and future advances
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Data envelopment analysis : a handbook of empirical studies and applications
1
Econometric Institute research papers
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Foundations and trends in marketing : FTMKT
1
Fundamentals of marketing research ; Vol. 4
1
International Series in Quantitative Marketing
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
International marketing review
1
J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
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1
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
2
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
Saved in:
3
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
4
Split questionnaire design for massive surveys
Adigüzel, Feray
;
Wedel, Michel
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 608-617
Persistent link: https://www.econbiz.de/10003770587
Saved in:
5
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
6
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
7
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
8
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
9
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
10
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
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