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~isPartOf:"Journal of marketing research : JMR"
~person:"Kamakura, Wagner A."
~person:"Malhotra, Naresh K."
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Market research
5
Marktforschung
5
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3
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2
2004-2010
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Kamakura, Wagner A.
Malhotra, Naresh K.
Kumar, V.
11
Dhar, Ravi
8
Wedel, Michel
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
7
Heerde, Harald J. van
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4
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4
Lenk, Peter J.
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Mizik, Natalie
4
Palmatier, Robert W.
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Peres, Renana
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Srinivasan, Shuba
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Tellis, Gerard J.
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Tucker, Catherine
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Zhang, Jie
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3
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3
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Journal of marketing research : JMR
Review of marketing research
16
Legends in marketing
9
SAGE library in marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
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Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
2
Journal of the Academy of Marketing Science
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Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
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The handbook of marketing research : uses, misuses, and future advances
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Data envelopment analysis : a handbook of empirical studies and applications
1
Fundamentals of marketing research ; Vol. 4
1
International Series in Quantitative Marketing
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
International marketing review
1
J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Marketing strategy collection
1
Marketing theory and applications
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
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1
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
2
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
3
A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun
;
Malhotra, Naresh K.
;
Kim, Youngchan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
Saved in:
4
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
5
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
6
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
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