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~isPartOf:"Journal of marketing research : JMR"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
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Malhotra, Naresh K.
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Journal of marketing research : JMR
Review of marketing research
11
SAGE library in marketing
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Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
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Legends in marketing
3
Review of Marketing Research Ser.
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Fundamentals of marketing research ; Vol. 6
2
Always learning
1
Emerald insight
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Fundamentals of marketing research ; Vol. 4
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International marketing review
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Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Pearson always learning
1
Prentice-Hall international editions
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Psychology & marketing
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Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
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A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun
;
Malhotra, Naresh K.
;
Kim, Youngchan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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