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~isPartOf:"Journal of marketing research : JMR"
~person:"Schreier, Martin"
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Journal of marketing research : JMR
Journal of marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Gabler Edition Wissenschaft / Innovation und Entrepreneurship
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
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