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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Persönlichkeitspsychologie
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
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Brand image
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Markenimage
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Emotion
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Theorie
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Theory
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Internet marketing
23
Online-Marketing
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Cognition
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Beziehungsmarketing
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Relationship marketing
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Advertising
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Personality psychology
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Viral marketing
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Virales Marketing
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Barone, Michael J.
1
Bearden, William O.
1
Bettman, James R.
1
Cavanaugh, Lisa A.
1
Chang, Hannah H.
1
Choi, Jinhee
1
Cutright, Keisha M.
1
Dagogo-Jack, Sokiente W.
1
Dahl, Darren W.
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Dholakia, Utpal M.
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Fishbach, Ayelet
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1
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1
Hung, Iris W.
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Kalra, Ajay
1
Khan, Uzma
1
Leung, Eugina
1
Luce, Mary Frances
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Mao, Huifang
1
McFerran, Brent
1
Moore, Sarah G.
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Packard, Grant
1
Paolacci, Gabriele
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Peracchio, Laura A.
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Puntoni, Stefano
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Reinecke, Sven
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Schmitt, Julien
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Sinha, Jayati
1
Van den Bergh, Bram
1
Wang, Hanwei
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Wang, Jing
1
Warlop, Luk
1
Winterich, Karen Page
1
Wu, Eugenia C.
1
Yang, Xiaojing
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Journal of marketing research : JMR
Journal of business research : JBR
110
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
The journal of brand management : an international journal
21
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the review of marketing communications
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
Journal of strategic marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
European Sport management quarterly : ESMQ
9
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ECONIS (ZBW)
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1
Man versus machine : resisting automation in identity-based consumer behavior
Leung, Eugina
;
Paolacci, Gabriele
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 818-831
Persistent link: https://www.econbiz.de/10011971225
Saved in:
2
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
3
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
4
Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.
;
Hung, Iris W.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
Saved in:
5
Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.
;
Bettman, James R.
;
Luce, Mary Frances
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
Saved in:
6
Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.
;
Yang, Yang
;
Zheng, Xingshan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
Saved in:
7
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
8
How-time horizon perceptions and relationship deficits affect impulsive consumption
Sinha, Jayati
;
Wang, Jing
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10010195941
Saved in:
9
It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption
Yang, Xiaojing
;
Mao, Huifang
;
Peracchio, Laura A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 954-966
Persistent link: https://www.econbiz.de/10009688756
Saved in:
10
When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma
;
Zhu, Meng
;
Kalra, Ajay
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
Saved in:
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