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~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising"
~subject:"Celebrity endorsement"
~subject:"Fernsehwerbung"
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Advertising
Celebrity endorsement
Fernsehwerbung
Advertising effects
63
Werbewirkung
63
Consumer behaviour
38
Konsumentenverhalten
38
Werbung
24
Internet marketing
23
Online-Marketing
23
advertising
11
Brand management
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Suchmaschine
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Vertriebsweg
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online advertising
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Online retailing
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Online-Handel
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field experiments
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Direct marketing
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Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
143
Journal of advertising research
131
Journal of advertising : official publication of the American Academy of Advertising
127
Journal of marketing communications
124
Journal of business research : JBR
122
Journal of promotion management : JPM
63
Journal of promotion management : innovations in planning and applied research
58
Psychology & marketing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
European journal of marketing : EJM
40
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Young consumers : insight and ideas for responsible marketers
29
Marketing letters : a journal of research in marketing
28
Journal of global marketing
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of current issues and research in advertising
24
Journal of international consumer marketing
24
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Asia Pacific journal of marketing and logistics
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
The journal of product & brand management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of consumer marketing
19
Marketing intelligence & planning
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Quantitative marketing and economics : QME
17
Journal of advertising
16
Journal of marketing research
16
Marketing : ZFP ; journal of research and management
16
International journal of hospitality management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of the Academy of Marketing Science
15
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ECONIS (ZBW)
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
8
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
9
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
10
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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