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~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand management"
~subject:"USA"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
USA
Werbewirkung
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Präferenztheorie
37
Theory of preferences
37
Markenführung
30
Brand image
29
Markenimage
29
Emotion
26
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Theory
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Internet marketing
23
Online-Marketing
23
Cognition
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Beziehungsmarketing
18
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Relationship marketing
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Advertising
17
Decision
17
Entscheidung
17
Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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Markenartikel
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Wedel, Michel
3
Aribarg, Anocha
2
Batra, Rajeev
2
Bucklin, Randolph E.
2
Cutright, Keisha M.
2
Draganska, Michaela
2
Feinberg, Fred M.
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Gijsbrechts, Els
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Heerde, Harald J. van
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing research : JMR
Journal of business research : JBR
566
Journal of retailing and consumer services
371
The journal of product & brand management
296
The journal of brand management : an international journal
279
Working paper / National Bureau of Economic Research, Inc.
248
Psychology & marketing
190
Journal of marketing communications
177
Journal of consumer research : JCR ; an interdisciplinary bimonthly
173
International journal of advertising : the review of marketing communications
157
International journal of hospitality management
140
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
112
Journal of promotion management : innovations in planning and applied research
110
International journal of advertising : the quarterly review of marketing communications
104
Journal of international consumer marketing
101
Journal of fashion marketing and management
100
The journal of consumer marketing
97
International journal of internet marketing and advertising : IJIMA
95
Journal of promotion management : JPM
95
International journal of consumer studies
93
Marketing intelligence & planning
93
Marketing letters : a journal of research in marketing
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of the Academy of Marketing Science
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
80
Journal of advertising research
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
70
Journal of global marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of strategic marketing
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
International journal of retail & distribution management
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of marketing management : MM
63
NBER working paper series
63
Sport marketing quarterly : preferred journal of the Sport Marketing Association
61
SpringerLink / Bücher
61
Cogent business & management
59
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ECONIS (ZBW)
75
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75
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1
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
2
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
3
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
4
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
5
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
8
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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