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~isPartOf:"Journal of marketing research : JMR"
~subject:"Communication"
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More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan
;
Hardesty, David M.
;
Kidwell, Blair
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
Saved in:
2
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
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