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~isPartOf:"Journal of marketing research : JMR"
~subject:"Emotion"
~type_genre:"Aufsatz in Zeitschrift"
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Emotion
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
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Aufsatz in Zeitschrift
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26
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26
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Dahl, Darren W.
2
Hung, Iris W.
2
Agrawal, Nidhi
1
Aribarg, Anocha
1
Artz, Martin
1
Bagozzi, Richard P.
1
Bettman, James R.
1
Bond, Samuel D.
1
Brinberg, David
1
Cavanaugh, Lisa A.
1
Cerf, Moran
1
Chang, Hannah H.
1
Cheng, Andong
1
Cho, Eunice Kim
1
Corus, Canan
1
Cryder, Cynthia
1
Dhar, Ravi
1
Duhachek, Adam
1
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1
Fitzsimons, Gavan J.
1
Gal, David
1
Goldsmith, Kelly
1
Goode, Miranda R.
1
Gorn, Gerald J.
1
Greenleaf, Eric A.
1
Hagtvedt, Henrik
1
Hardesty, David M.
1
Hasford, Jonathan
1
Hattula, Johannes D.
1
Hedgcock, William
1
Herzog, Walter
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Hildebrand, Christian
1
Homburg, Christian
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Hsee, Christopher K.
1
Kidwell, Blair
1
Labroo, Aparna A.
1
Levav, Jonathan
1
Luce, Mary Frances
1
Ma, Jingjing
1
McGraw, A. Peter
1
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Journal of marketing research : JMR
Journal of business research : JBR
159
Journal of retailing and consumer services
125
International journal of hospitality management
78
Psychology & marketing
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
Tourism management : research, policies, practice
39
The journal of brand management : an international journal
37
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
34
The journal of product & brand management
33
European journal of marketing : EJM
31
International journal of consumer studies
31
The journal of services marketing
31
International journal of contemporary hospitality management
27
The service industries journal
25
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Marketing letters : a journal of research in marketing
23
International journal of advertising : the review of marketing communications
21
Journal of consumer behaviour : an international research review
21
Tourism management perspectives : TMP
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of promotion management : innovations in planning and applied research
18
Journal of business ethics : JOBE
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Journal of behavioral decision making
16
Marketing intelligence & planning
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
The international review of retail, distribution and consumer research
15
Cogent business & management
14
Journal of customer behaviour
14
Journal of service research : JSR
14
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ECONIS (ZBW)
26
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1
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
2
Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.
;
Hung, Iris W.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
Saved in:
3
Inspired to create : awe enhances openness to learning and the desire for experiential creation
Rudd, Melanie
;
Hildebrand, Christian
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 766-781
Persistent link: https://www.econbiz.de/10011958199
Saved in:
4
The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic
;
Trudel, Remi
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
Saved in:
5
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
Saved in:
6
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
7
More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan
;
Hardesty, David M.
;
Kidwell, Blair
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
Saved in:
8
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
9
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
10
Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.
;
Bettman, James R.
;
Luce, Mary Frances
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
Saved in:
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