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~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Wissenschaftliche Methode"
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Markenartikel
Social web
Wissenschaftliche Methode
Market research
172
Marktforschung
172
Consumer behaviour
63
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63
Conjoint analysis
12
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12
Präferenztheorie
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Theory of preferences
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1987
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Busch, Paul S.
1
Chen, Xinlei
1
Chen, Yuxin
1
Ganesan, Shankar
1
Katona, Zsolt
1
Lamberton, Cait Poynor
1
Malter, Alan J.
1
Moe, Wendy W.
1
Moorman, Christine
1
Norton, David A.
1
Rindfleisch, Aric
1
Shugan, Steven M.
1
Szymanski, David M.
1
Sárváry, Miklós
1
Trusov, Michael
1
Walker Reczek, Rebecca
1
Xiao, Ping
1
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Journal of marketing research : JMR
International journal of market research : JMRS ; the journal of the Market Research Society
26
Qualitative market research : an international journal
21
Qualitative Marktforschung : Konzepte - Methoden - Analysen
15
International journal of market research
13
Organizational research methods : ORM
9
SpringerLink / Bücher
8
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
6
Journal of marketing
5
Lehrbuch
5
Springer eBook Collection
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
European journal of operational research : EJOR
3
Handbuch der Marktforschung
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Legends in marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Consumption culture in Europe : insight into the beverage industry
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European Advertising Academy
2
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ECONIS (ZBW)
7
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1
The impact of sampling and network topology on the estimation of social intercorrelations
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 95-110
Persistent link: https://www.econbiz.de/10009715248
Saved in:
2
Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
Norton, …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
Saved in:
3
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
Saved in:
4
Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt
;
Zubcsek, Peter Pal
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
Saved in:
5
Cross-sectional versus longitudinal survey research : concepts, findings, and guidelines
Rindfleisch, Aric
;
Malter, Alan J.
;
Ganesan, Shankar
; …
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10003724259
Saved in:
6
Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10001036425
Saved in:
7
Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
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