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~isPartOf:"Journal of marketing research : JMR"
~subject:"Sales promotion"
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Journal of marketing research : JMR
Journal of business research : JBR
7
Journal of marketing communications
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Journal of promotion management : JPM
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International journal of economic issues : IJEI
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Company and customer relations
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Journal of promotion management : innovations in planning and applied research
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The journal of personal selling & sales management : JPSSM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill/Irwin series in marketing
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Acta Universitatis Danubius / Oeconomica
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Discussion papers / CEPR
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Economics & finance notes
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Engineering innovative products : a practical experience
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European journal of marketing : EJM
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European research studies
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Facta Universitatis / Series economics and organization / University of Niš
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
3
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
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