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~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbewirkung"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbewirkung
Werbung
Marketing management
41
Marketingmanagement
41
Consumer behaviour
11
Konsumentenverhalten
11
USA
5
United States
5
Brand image
4
Markenimage
4
Market research
4
Marktforschung
4
Meta-Analyse
4
Meta-analysis
4
Advertising
3
Advertising effects
3
Brand management
3
Direct marketing
3
Direktmarketing
3
Führungskräfte
3
Managers
3
Markenführung
3
Sales promotion
3
Verkaufsförderung
3
1986
2
B-to-B-Marketing
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Bewertung
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Evaluation
2
Firm value
2
Internet marketing
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Kundenzufriedenheit
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Lieferantenmanagement
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Aufsatz in Zeitschrift
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Albers, Sönke
1
Dekimpe, Marnik G.
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Heerde, Harald J. van
1
Kanuri, Vamsi K.
1
Köhler, Christine
1
Mantrala, Murali K.
1
Ozsomer, Aysegul
1
Pieters, Rik
1
Steenkamp, Jan-Benedict E. M.
1
Wang, Kitty
1
Özturan, Peren
1
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Journal of marketing research : JMR
Journal of marketing communications
24
Journal of advertising research
19
Journal of business research : JBR
13
European journal of marketing : EJM
12
Journal of promotion management : JPM
12
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The marketing review
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
6
Journal of marketing management : MM
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of retailing and consumer services
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
International journal of economic issues : IJEI
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Cogent business & management
3
Economics and business review
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour : an international research review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
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ECONIS (ZBW)
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1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
Saved in:
4
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
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