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~isPartOf:"Journal of marketing research : JMR"
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Consumer behaviour
343
Konsumentenverhalten
343
Market research
172
Marktforschung
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
62
United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
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36
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36
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35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
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31
Social web
31
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30
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30
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29
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867
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3
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870
Collection of articles of several authors
7
Sammelwerk
7
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5
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5
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1
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870
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Kumar, V.
17
Dhar, Ravi
15
Ariely, Dan
10
Gijsbrechts, Els
10
Heerde, Harald J. van
10
Steenkamp, Jan-Benedict E. M.
10
Wedel, Michel
10
Dahl, Darren W.
9
Pieters, Rik
9
Berger, Jonah
8
Grewal, Rajdeep
8
Huber, Joel
8
Mela, Carl F.
8
Tellis, Gerard J.
8
Amir, On
7
Hanssens, Dominique M.
7
Inman, J. Jeffrey
7
Kamakura, Wagner A.
7
Bradlow, Eric T.
6
Cheema, Amar
6
Chen, Xinlei
6
Chen, Yuxin
6
John, George
6
Jong, Martijn G. de
6
Kahn, Barbara E.
6
Krishna, Aradhna
6
Simonson, Itamar
6
Srinivasan, Shuba
6
Tucker, Catherine
6
Zhao, Min
6
Anderson, Eric T.
5
Aribarg, Anocha
5
Baumgartner, Hans
5
Bettman, James R.
5
Bucklin, Randolph E.
5
Chintagunta, Pradeep K.
5
Danaher, Peter J.
5
DeSarbo, Wayne
5
Fitzsimons, Gavan J.
5
Goldfarb, Avi
5
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Journal of marketing research : JMR
European journal of operational research : EJOR
10,099
Journal of business research : JBR
8,344
International journal of production research
6,522
Management science : journal of the Institute for Operations Research and the Management Sciences
4,869
Finance research letters
4,196
Computers & operations research : and their applications to problems of world concern ; an international journal
4,035
Research policy : policy, management and economic studies of science, technology and innovation
3,484
Tourism management : research, policies, practice
2,785
European research studies
2,645
Transportation research / E : an international journal
2,610
Operations research letters
2,005
Research in international business and finance
1,973
Journal of economic psychology : research in economic psychology and behavioral economics
1,760
Journal of the Operational Research Society : OR
1,606
The journal of applied business research
1,533
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1,472
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1,471
Economic research
1,462
Land economics : applied research on environmental resources
1,455
Operations research
1,423
International business and economics research journal
1,336
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1,283
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1,242
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1,091
Problems and perspectives in management : PPM ; international research journal
1,085
Mathematics of operations research
1,050
The review of income and wealth : journal of the International Association for Research in Income and Wealth
1,003
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
988
Journal of the Operational Research Society
981
Information systems research : ISR
958
Journal of consumer research : JCR ; an interdisciplinary bimonthly
951
Amfiteatru economic : an economic and business research periodical
940
International economics : a journal published by CEPII (Center for research and expertise on the world economy)
917
Journal of labor research
905
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
905
Bulletin of economic research
861
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
853
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
849
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
842
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ECONIS (ZBW)
870
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1
Special issue on theory and practice in marketing
2014
Persistent link: https://www.econbiz.de/10010471046
Saved in:
2
Special issue on neuroscience and marketing
2014
Persistent link: https://www.econbiz.de/10011337796
Saved in:
3
Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
Evangelidis, Ioannis
;
Van Osselaer, Stijn M. J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011819620
Saved in:
4
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
5
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Otterbring, Tobias
;
Ringler, Christine
;
Sirianni, Nancy J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
Saved in:
8
Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
Saved in:
9
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
10
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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