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Sales promotion
35
Verkaufsförderung
35
Consumer behaviour
13
Konsumentenverhalten
13
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
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Decision under uncertainty
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Markenführung
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pricing
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Zhang, Jie
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Wedel, Michel
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1
Ailawadi, Kusum L.
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Journal of marketing research : JMR
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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ECONIS (ZBW)
37
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
4
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
5
Price number relationships and deal processing fluency : the effects of approximation sequences and number multiples
Coulter, Keith S.
;
Roggeveen, Anne L.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010349033
Saved in:
6
How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed
promotions
Kim, Hyeong Min
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 416-426
Persistent link: https://www.econbiz.de/10009755679
Saved in:
7
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
8
The effect of location on price estimation : understanding number-location and number-order associations
Cai, Fengyan
;
Shen, Hao
;
Hui, Michael K.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 718-724
Persistent link: https://www.econbiz.de/10009659282
Saved in:
9
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
10
Visual influence and social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
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