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Signalling
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Journal of marketing research : JMR
Journal of economic theory
109
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98
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81
Journal of economic behavior & organization : JEBO
77
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76
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ECONIS (ZBW)
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1
Cross-validation of customer and employee signals and firm valuation
Groening, Christopher
;
Mittal, Vikas
;
Zhang, Yan
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10011450372
Saved in:
2
Signaling
through price and quality to consumers with fairness concerns
Guo, Xiaomeng
;
Jiang, Baojun
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
Saved in:
3
Ask and you shall (not) receive : close friends prioritize relational
signaling
over recipient preferences in their gift choices
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
Saved in:
4
The braggart's dilemma : on the social rewards and penalties of advertising prosocial behavior
Berman, Jonathan Z.
;
Levine, Emma E.
;
Barasch, Alixandra
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10010526403
Saved in:
5
Competition in a status goods market
Kuksov, Dmitri
;
Xie, Ying
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 609-623
Persistent link: https://www.econbiz.de/10009659312
Saved in:
6
The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-
signaling
consumption
Otterbring, Tobias
;
Ringler, Christine
;
Sirianni, Nancy J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
Saved in:
7
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
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