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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Alavi, Sascha"
~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
~subject:"Pricing strategy"
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Journal of marketing theory and practice
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How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
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