//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Confidence"
~subject:"Food trade"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Food trade
Internet marketing
Brand loyalty
32
Markentreue
32
Consumer behaviour
28
Konsumentenverhalten
28
Beziehungsmarketing
26
Relationship marketing
26
Brand management
24
Markenführung
24
Brand
22
Markenartikel
22
Brand image
18
Markenimage
18
Customer satisfaction
10
Kundenzufriedenheit
10
Einzelhandel
6
Retail trade
6
Social Web
6
Social web
6
Online-Marketing
5
Vertrauen
4
Customer retention
3
Kundenbindung
3
Age group
2
Altersgruppe
2
Brand trust
2
Customer integration
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Emotion
2
Environmental consciousness
2
Fashion
2
Großbritannien
2
Kundenintegration
2
Lebensmittelhandel
2
Meinung
2
Mode
2
Online retailing
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Ahn, Jiseon
1
Athanasopoulou, Pinelopi
1
Brunetti, Federico
1
Carvalho, Amélia
1
Confente, Ilenia
1
Fernandes, Teresa
1
Giovanis, Apostolos N.
1
Han, Heesup
1
Hartnett, Nicole
1
Hong, EunPyo
1
Hyun, Hyowon
1
Jedsada Wongsansukcharoen
1
Kennedy, Rachel
1
Kim, Youn-Kyung
1
Page, Bill
1
Park, Hyejune
1
Park, Jungkun
1
Phua, Peilin
1
Shanahan, Tyler
1
Sohaib, Muhammad
1
Sánchez-Casado, Noelia
1
Taylor, Erik C.
1
Tomaseti-Solano, Eva
1
Tran, Trang P.
1
Trinh, Giang
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
Journal of retailing and consumer services
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
7
International journal of internet marketing and advertising : IJIMA
5
Asia Pacific journal of marketing and logistics
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Future Business Journal
2
Global business review
2
Innovating for trust
2
International journal of business excellence
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Management decision : MD
2
Pakistan journal of commerce and social sciences
2
Society and business review
2
South African journal of business management
2
The IUP journal of brand management : IJBRM
2
AI impacts in digital consumer behavior
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
1
African journal of business & economic research : AJBER
1
African journal of economic and management studies : AJEMS
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
3
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
4
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
5
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
6
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
7
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
8
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Saved in:
9
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->