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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
Psychology & marketing
Health marketing quarterly
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Journal of advertising : official publication of the American Academy of Advertising
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
SpringerLink / Bücher
3
Tourism review : the official journal of the AIEST
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Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Electronic markets : the international journal on networked business
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Forschungsberichte des Zentrums für Empirische Forschung (ZEF)
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Handbook of research on effective advertising strategies in the social media age
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Impulse für das Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business and economic perspectives
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Journal of nonprofit & public sector marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Legends in marketing
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Healthcare self-management tools : promotion or prevention regulatory focus? ; a scale (PR-PV) development and validation
Nieroda, Marzena
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10010484121
Saved in:
2
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
3
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
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