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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
Quantitative marketing techniques and analyses
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When products and brands trade hands : a framework for acquisition success
Newmeyer, Casey E.
;
Swaminathan, Vanitha
;
Hulland, John
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10011489593
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2
Exploring uncharted waters : use of psychological ownership theory in marketing
Hulland, John
;
Thompson, Scott A.
;
Smith, Keith Marion
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 140-147
Persistent link: https://www.econbiz.de/10011300918
Saved in:
3
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
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