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~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~subject:"Einzelhandel"
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Journal of marketing theory and practice
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Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
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