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~isPartOf:"Journal of marketing theory and practice"
~person:"Brown, James R."
~person:"Dadzie, Kofi Q."
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2008 AMA educators' proceedings
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Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
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Entrepreneurship marketing : principles and practice of SME marketing
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Fundamentals of marketing research ; Vol. 3
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Major theoretical debates and contemporary issues in marketing theory
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How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Dadzie, Kofi Q.
;
Amponsah, David K.
;
Dadzie, Charlene A.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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