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~isPartOf:"Journal of marketing theory and practice"
~person:"Orth, Ulrich R."
~person:"Sheth, Jagdish N."
~person:"Wansink, Brian"
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Consumer behaviour
5
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5
Digitale Dienste
2
Web-based service
2
Aesthetics
1
Brand
1
Brand image
1
Brand management
1
Comparison
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Field research
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Markenartikel
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Markenführung
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Orth, Ulrich R.
Sheth, Jagdish N.
Wansink, Brian
Arnold, Todd J.
3
Beatty, Sharon E.
3
Ramirez, Edward
3
Reynolds, Kristy E.
3
Alhouti, Sarah
2
Anitsal, Ismet
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
D'Souza, Giles
2
Donthu, Naveen
2
Flight, Richard L.
2
Franke, George R.
2
Gillison, Stephanie T.
2
Goldsmith, Ronald E.
2
Hair, Joseph F.
2
Johnson, Catherine M.
2
Jussila, Iiro
2
Kemp, Elyria
2
Landry, Timothy D.
2
Ligas, Mark
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Nakamoto, Kent
2
Ozcan, Timucin
2
Sarstedt, Marko
2
Schumann, David W.
2
Sheinin, Daniel A.
2
Solomon, Michael R.
2
Swain, Scott D.
2
Tarkiainen, Anssi
2
Thompson, Scott A.
2
Aboulnasr, Khaled
1
Albaum, Gerald S.
1
Allaway, Arthur W.
1
Amos, Clinton
1
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Journal of marketing theory and practice
Legends in consumer behavior
42
Legends in marketing
11
Faculty & research / Insead : working paper series
7
Journal of business research : JBR
5
Psychology & marketing
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of food products marketing
2
Journal of global marketing
2
Journal of marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Agricultural economics
1
Applied economics
1
Canadian journal of agricultural economics : CJAE
1
Cornell hospitality quarterly : CQ
1
Developmental challenges in marketing research
1
Emerald Points
1
Emerald Points Ser.
1
Foundations and Trends(R) in Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Health economics
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
1
Journal of service management
1
Journal of service research
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1
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
2
Extending the extended self in a digital world
Sheth, Jagdish N.
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10010357906
Saved in:
3
Quantitative approaches to consumer field research
Payne, Collin R.
;
Wansink, Brian
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10009383574
Saved in:
4
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
5
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.
;
Marchi, Renata de
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
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