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~isPartOf:"Journal of marketing theory and practice"
~subject:"Brand image"
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Journal of marketing theory and practice
Journal of marketing theory and practice : JMTP
16
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ECONIS (ZBW)
17
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1
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
2
A new perspective of salesperson motivation and salesforce outcomes : the mediating role of salesperson-brand identification
Mallin, Michael L.
;
Gammoh, Bashar S.
;
Pullins, Ellen
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011771042
Saved in:
3
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
4
The power of politics in branding
Matos, Geraldo
;
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10011702402
Saved in:
5
A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Dalela, Vivek
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
Saved in:
6
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
7
Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
Saved in:
8
The effect of online versus offline retailer-brand image incongruity on the flow experience
Landers, V. Myles
;
Beatty, Sharon E.
;
Wang, Sijun
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 370-387
Persistent link: https://www.econbiz.de/10011340226
Saved in:
9
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
10
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
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