A generalized multidimensional scale for measuring customer engagement
Shiri D. Vivek, Sharon E. Beatty, Vivek Dalela, and Robert M. Morgan
| Year of publication: |
2014
|
|---|---|
| Authors: | Vivek, Shiri D. ; Beatty, Sharon E. ; Dalela, Vivek ; Morgan, Robert M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 4, p. 401-420
|
| Subject: | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Markenimage | Brand image | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010510251