//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business model
1
Dienstleistungsmarketing
1
Geschäftsmodell
1
ImmaterialgĂĽterrechte
1
Intellectual property rights
1
Licence
1
Lizenz
1
Marketing theory
1
Marketingtheorie
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
13
Aufsatz in Zeitschrift
13
Book section
1
Language
All
English
German
12
Author
All
Ehret, Michael
1
Published in...
All
Journal of marketing theory and practice : JMTP
Neue Herausforderungen an das Dienstleistungsmarketing
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Critical marketing : issues in contemporary marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
Handbook of marketing decision models
12
Critical marketing : defining the field
11
Expanding disciplinary space : on the potential of critical marketing
11
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
The marketing book
7
Handbook on ethics and marketing
6
Fundamentals of marketing research ; Vol. 6
5
Historical research in marketing management
5
The SAGE handbook of digital marketing
5
Theoretical and empirical perspectives in critical marketing studies
5
Artificial intelligence in marketing
4
Changing the course of marketing : alternative paradigms for widening marketing theory
4
Fundamentals of marketing research ; Vol. 1
4
Handbook of qualitative research methods in marketing
3
International marketing ; Vol. 1
3
The nature and scope of marketing research
3
Brand research : [an outcome of the second International Conference on Brand Management]
2
Contemporary thoughts on corporate branding and corporate identity management
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
2
Fundamentals of business-to-business marketing
2
Handbook of contemporary marketing in China : theories and practices
2
Handbook of research on retailer-consumer relationship development
2
Interactive and multi-channel marketing
2
International marketing ; Vol. 2
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Market research handbook
2
Marketing theory : a student text
2
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To own or not to own! : a property rights perspective on services in technology licensing
Ehret, Michael
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 161-177)
.
2008
Persistent link: https://www.econbiz.de/10003675951
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->