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~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Marketingtheorie"
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Journal of marketing theory and practice : JMTP
SpringerLink / Bücher
49
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
23
Journal of marketing management : MM
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Journal of historical research in marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of the Academy of Marketing Science
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Marketing theory
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Journal of macromarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Legends in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Australasian marketing journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Major theoretical debates and contemporary issues in marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Marketing : ZFP ; journal of research and management
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Strategisches Marketingmanagement
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Journal of Islamic marketing : JIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of strategic marketing
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Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
2
The future looks good : a picture from marketing scholars of where we go from here : editorial
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian N.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012483494
Saved in:
3
The future looks good : a picture from marketing scholars of where we go from here
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 63-64
Persistent link: https://www.econbiz.de/10012483503
Saved in:
4
A "perfect vision" for 2020 : editorial
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012181632
Saved in:
5
Journal of Marketing Theory and Practice : a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
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