Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Esther Swilley, Doug Walker, and Michael A. Chilton
| Year of publication: |
2023
|
|---|---|
| Authors: | Swilley, Esther ; Walker, Doug ; Chilton, Michael A. |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Theorie-Praxis-Verhältnis | Theory-practice divide |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1993739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483439