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~isPartOf:"Journal of media business studies"
~isPartOf:"Kom / Kommission der Europäischen Gemeinschaften"
~subject:"Brand image"
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Brand image
Media industries
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Communication media
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EU-Staaten
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Strategic management
10
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media management
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Buschow, Christopher
1
Dekoulou, Paraskevi
1
Hatzithomas, Leonidas
1
Kouki-Block, Monia
1
Krebs, Isabelle
1
Lacasa-Mas, Ivan
1
Marimon, Frederic
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Rahe, Vanessa
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Riskos, Kyriakos
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Schlütz, Daniela
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Tsourvakas, George
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Journal of media business studies
Kom / Kommission der Europäischen Gemeinschaften
Journal of open innovation : technology, market, and complexity
3
JMM : the international journal on media management
2
Enhancing knowledge development in marketing ; Vol. 21
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Research / Innovatives Markenmanagement
1
Innovatives Markenmanagement
1
Journal of travel and tourism marketing
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Media brands and branding
1
Simon Business School working paper
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
SpringerLink / Bücher
1
The journal of media economics
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
5
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1
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
4
Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
Saved in:
5
Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
Saved in:
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