Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Isabelle Krebs
| Year of publication: |
August-November 2017
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| Authors: | Krebs, Isabelle |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 14.2017, 4, p. 235-256
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| Subject: | News outlets | journalistic quality | media branding | media brands | online experiment | audience perception | Markenführung | Brand management | Schweiz | Switzerland | Experiment | Mediensektor | Media industries | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kommunikationsmedien | Communication media | Wahrnehmung | Perception | Mediale Berichterstattung | Media coverage | Produktqualität | Product quality | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2017.1282753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011888991