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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Journal of philanthropy and marketing"
~source:"econis"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Nonprofit organization
155
Nonprofit-Organisation
155
Fundraising
72
Nonprofit marketing
39
Nonprofit-Marketing
39
Charity
31
Wohltätigkeit
31
Ehrenamtliche Arbeit
28
Voluntary work
28
Charitable organization
21
Gemeinnützige Organisation
21
fundraising
21
Social Web
18
Social web
18
nonprofit organizations
17
Motivation
16
Brand management
15
Markenführung
15
Nonprofit management
14
Nonprofit-Management
14
nonprofit
14
Consumer behaviour
13
Konsumentenverhalten
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Internet marketing
12
Online-Marketing
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Altruism
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Altruismus
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Corporate Social Responsibility
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Corporate social responsibility
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Business ethics
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Großbritannien
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Marketing management
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Marketingmanagement
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Unternehmensethik
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Public relations
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nonprofit marketing
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Australien
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Buttle, Francis A.
1
Fuller, Ryan P.
1
Gomes, Roger
1
Hue, Duong Trong
1
Jones, Paul M.
1
Knowles, Patricia
1
Li, Yannan
1
Olinski, Marian
1
Rice, Ronald E.
1
Suh, Jiwon
1
Szamrowski, Piotr
1
Taylor, Matthew P.
1
Voida, Amy
1
Waters, Richard D.
1
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Journal of nonprofit & public sector marketing
Journal of philanthropy and marketing
Nonprofit-PR
20
Journal of communication management : an international journal
8
Corporate communications : an international journal
7
Nonprofit and voluntary sector quarterly
6
Nonprofit management & leadership
5
Organisationskommunikation
5
PR-Praxis
5
Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
4
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
International journal of nonprofit & voluntary sector marketing
3
Management communication quarterly : an international journal
3
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
3
The global public relations handbook : theory, research, and practice
3
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
2
Gabler Edition Wissenschaft
2
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
2
International review on public and non-profit marketing
2
Journal of business research : JBR
2
Public performance & management review
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Routledge research in public relations
2
The moral compass of public relations
2
A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators
1
Accounting forum : advancing the interdisciplinary and global connection of accounting research
1
Accounting horizons : a quarterly publication of the American Accounting Association
1
Administrative Sciences : open access journal
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Arbeit und Technik : Schriftenreihe des Instituts Arbeit und Technik im Wissenschaftszentrum Nordrhein-Westfalen
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Arts and the market
1
Australian accounting review
1
Berichte aus der Betriebswirtschaft
1
Business strategy and the environment
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
California management review
1
Carleton economic papers
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
DUV : Sozialwissenschaft
1
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ECONIS (ZBW)
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1
Nonprofit organization communication, crisis planning, and strategic responses to the COVID-19 pandemic
Fuller, Ryan P.
;
Rice, Ronald E.
- In:
Journal of philanthropy and marketing
27
(
2022
)
3
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013460838
Saved in:
2
Nonprofit
organizations
' dialogic use of social media : principles and practice
Li, Yannan
;
Voida, Amy
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014514744
Saved in:
3
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
4
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit
organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
5
Revenue sources matter to nonprofit communication? : an examination of museum communication and social media engagement
Suh, Jiwon
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10013359025
Saved in:
6
Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
Saved in:
7
Using video to build an organization's identity and brand : a content analysis of nonprofit
organizations
' YouTube videos
Waters, Richard D.
;
Jones, Paul M.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
Saved in:
8
Building relationships with major-gift donors : a major-gift decision-making, relationship-building model
Knowles, Patricia
;
Gomes, Roger
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
4
,
pp. 384-406
Persistent link: https://www.econbiz.de/10003930589
Saved in:
9
Fourth generation NGOs : communication strategies in social campaigning and resource mobilization
Hue, Duong Trong
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 119-147
Persistent link: https://www.econbiz.de/10011743482
Saved in:
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