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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"The Sage library in marketing"
~subject:"Australien"
~subject:"Prospect theory"
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Australien
Prospect theory
Social marketing
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Social Marketing
36
social marketing
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Consumer behaviour
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Journal of nonprofit & public sector marketing
The Sage library in marketing
Health marketing quarterly
7
Australasian marketing journal
5
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
International journal of nonprofit and voluntary sector marketing
3
Contemporary issues in social marketing
2
International review on public and non-profit marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of economic behavior & organization : JEBO
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marktorientiertes Nonprofit-Management
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australian journal of management
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Bridging the gap between advertising academia and practice
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CEDEX discussion paper series
1
CESifo Working Paper
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CESifo working papers
1
European business review
1
European journal of marketing : EJM
1
International journal of management, economics and social sciences : IJMESS
1
International journal of nonprofit & voluntary sector marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management research review
1
Marketing theory
1
Nonprofit and voluntary sector quarterly
1
Social marketing and behaviour change : models, theory and applications
1
Social marketing for public health : global trends and success stories
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Springer Gabler Research
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1
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
2
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
3
Can
social
marketing
segmentation initiatives be used to increase household electricity conservation?
Gray, David M.
;
Bean, Belinda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 269-305
Persistent link: https://www.econbiz.de/10009315483
Saved in:
4
Behavioral change starts in the family : the role of family communication and implications for
social
marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
5
Discourses of consumer's alcohol resistant identities
Fry, Marie-Louise
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 348-366
Persistent link: https://www.econbiz.de/10009411305
Saved in:
6
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
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