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~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
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Search: subject_exact:"Online community"
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Online-Marketing
Social Web
139
Social web
139
Internet marketing
41
Social network
39
Soziales Netzwerk
39
social media
35
Consumer behaviour
32
Konsumentenverhalten
32
Viral marketing
26
Virales Marketing
26
Online retailing
20
Online-Handel
20
Web 2.0 technologies
18
Web 2.0-Technologien
18
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social networks
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Knowledge management
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social network
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user-generated content
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Data Mining
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Bapna, Ravi
3
Burtch, Gordon
2
Hosanagar, Kartik
2
Nair, Harikesh
2
Ofek, Elie
2
Agarwal, Ritu
1
Akula, Vasudeva
1
Argyris, Young Anna
1
Au, Cheuk Hang
1
Babar, Yash
1
Bar-Gill, Sagit
1
Bisson, Christophe
1
Bolloju, Narasimha
1
Calin, Mihai
1
Chang, Jason Oliver
1
Chen, Weiping
1
Chintagunta, Pradeep K.
1
Chiu, Yi-Chieh
1
Decarolis, Francesco
1
Dellarocas, Chrysanthos
1
Fainmesser, Italy P.
1
Fang, Limin
1
Fogel, Joshua
1
Gao, Guodong
1
Ghose, Anindya
1
Goldmanis, Maris
1
Gopinath, Shyam
1
Griskevicius, Vladas
1
Gu, Zhuojun
1
Gupta, Alok
1
He, Wu
1
Ho, Kevin K. W.
1
Hofstetter, Reto
1
Hong, Yili
1
Hung, Shin-Yuan
1
Inbar, Yael
1
Ipeirotis, Panagiotis G.
1
Iyer, Ganesh
1
Kapoor, Gaurav
1
Karaman, Hülya
1
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Journal of organizational computing and electronic commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
41
Cogent business & management
40
Journal of internet commerce
40
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
33
Electronic commerce research
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Springer eBook Collection
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Young consumers : insight and ideas for responsible marketers
24
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ECONIS (ZBW)
41
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21
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
22
Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu
;
Zhang, Zuopeng
;
Akula, Vasudeva
- In:
Journal of organizational computing and electronic commerce
28
(
2018
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011900112
Saved in:
23
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
24
Fee or free : when should firms charge for online content?
Lambrecht, Anja
;
Misra, Kanishka
- In:
Management science : journal of the Institute for …
63
(
2017
)
4
,
pp. 1150-1165
Persistent link: https://www.econbiz.de/10011672873
Saved in:
25
Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
Saved in:
26
Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
4
,
pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
Saved in:
27
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
28
Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos
;
Sutanto, Juliana
;
Calin, Mihai
; …
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
Saved in:
29
Social media adoption : a process-based approach
Toker, Aysegul
;
Seraj, Mina
;
Kuscu, Asli
;
Yavuz, Ramazan
; …
- In:
Journal of organizational computing and electronic commerce
26
(
2016
)
4
,
pp. 344-363
Persistent link: https://www.econbiz.de/10011621345
Saved in:
30
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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