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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Television advertising"
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Konsumentenverhalten
Television advertising
21
Fernsehwerbung
20
Advertising effects
11
Werbewirkung
11
Internet marketing
6
Online-Marketing
6
Consumer behaviour
5
Advertising
4
Brand management
4
Fernsehen
4
Markenführung
4
Television
4
USA
4
United States
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Werbung
4
Brand
3
Markenartikel
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Marketing management
3
Marketingmanagement
3
Sales promotion
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Social Web
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Social web
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Sport event
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Sportveranstaltung
3
Verkaufsförderung
3
Audience size
2
Hörfunkwerbung
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Media usage
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Mediennutzung
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Online word-of-mouth
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Psychology of advertising
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Radio advertising
2
Social TV
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Sportmarketing
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Sports marketing
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Werbepsychologie
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television commercials
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2011
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Bleier, Alexander
1
Brasel, S. Adam
1
Chandrasekaran, Deepa
1
Dix, Steve
1
Ferguson, Douglas A.
1
Fossen, Beth L.
1
Gips, James
1
Greer, Clark F.
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Phau, Ian
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Sihi, Debika
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Journal of promotion management : JPM
Journal of the Academy of Marketing Science
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
7
Marketing intelligence & planning
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
E-Business
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Göteborgsstudier i journalistik och masskommunikation
1
Information economics and policy : IEP
1
Information systems research : ISR
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ECONIS (ZBW)
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
3
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
4
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
5
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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