//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Production and operations management : the flagship research journal of the Production and Operations Management Society"
~subject:"Mobile communications"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile communications
Mobile Marketing
7
Mobile marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Advertising
4
Advertising effects
4
Internet marketing
4
Mobilkommunikation
4
Online-Marketing
4
Werbewirkung
4
Werbung
4
Mobile Business
2
Mobile business
2
Mobile phone
2
Mobiltelefon
2
Auction theory
1
Auktionstheorie
1
Australia
1
Australien
1
Brand management
1
Consumer attitudes
1
Hispanic marketing
1
Hispanics
1
Hispano-Amerikaner
1
Hofstede's model
1
Lagrangian relaxation
1
Markenführung
1
Mobile Anwendung
1
Mobile application
1
Mobility
1
Mobilität
1
Performance measurement
1
Performance-Messung
1
Product Placement
1
Product placement
1
SMS advertising
1
USA
1
United States
1
Verbrauchereinstellung
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Atli Geir Hallgrímsson
1
Dutta, Kaushik
1
Fagerstrøm, Asle
1
Ghoshal, Abhijeet
1
Karson, Eric
1
Keshanian, Kimia
1
Korgaonkar, Pradeep
1
Larsen, Nils Magne
1
Menon, R. G. Vishnu
1
Mookerjee, Radha
1
Petrescu, Maria
1
Ramasubbu, Narayan
1
Sun, Zhen
1
Valdimar Sigurdsson
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Production and operations management : the flagship research journal of the Production and Operations Management Society
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business education & accreditation : BEA
1
Electronic commerce research
1
European journal of marketing : EJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
2
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
4
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->