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Search: subject:"Kultursponsoring"
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Sponsoring
25
Sponsorship
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Sport event
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Sportveranstaltung
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Consumer behaviour
6
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6
Deutschland
5
Germany
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sponsorship
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Spais, George S.
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Apostolopoulou, Artemisia
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Backhaus, Christof
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Bakir, Aysen
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Blodgett, Jeffrey G.
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Jung, Changwook
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Lee, Jeoung Hak
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Salazar, Ronald J.
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Spale, Cyrill
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Stanton, John
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Stichnoth, Fabian
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Journal of promotion management : JPM
Research
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
19
Journal of advertising research
16
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Springer eBook Collection
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Ifo-Studien zu Kultur und Wirtschaft
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
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ECONIS (ZBW)
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1
Strategic equity partnerships in professional football : evidence on stakeholder attitudes for the case of the German Bundesliga
Duffner, Tobias
-
2020
Persistent link: https://www.econbiz.de/10012250822
Saved in:
2
Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Persistent link: https://www.econbiz.de/10011955364
Saved in:
3
Strafrechtliche Risiken des Sponsoring : zur Strafbarkeit von Sponsor und Gesponsertem wegen Untreue und Korruption
Ifsits, Clara
-
2019
Persistent link: https://www.econbiz.de/10011989868
Saved in:
4
Relevanz von Naming Rights für die identitätsbasierte Markenführung : eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
Stichnoth, Fabian
-
2018
Persistent link: https://www.econbiz.de/10011865352
Saved in:
5
Corporate sponsorships in schools : altruism and ethical judgments
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Salazar, Ronald J.
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011729467
Saved in:
6
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
7
Sportsponsoring und Arbeitsrecht : arbeitsrechtliche Selbstvermarktungsgrenzen
Fiedler, Dominik
-
2017
Persistent link: https://www.econbiz.de/10011730865
Saved in:
8
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
9
Sponsoring-Wirkung auf das Kaufverhalten
Hohenauer, Robert
-
2016
Persistent link: https://www.econbiz.de/10011555981
Saved in:
10
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
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