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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Strategic corporate communication in the digital age"
~subject:"Öffentlichkeitsarbeit"
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Marketing management
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Journal of promotion management : JPM
Strategic corporate communication in the digital age
SpringerLink / Bücher
18
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Springer Reference Wirtschaft
9
Europäische Hochschulschriften / 5
8
European journal of marketing : EJM
7
Journal of business research : JBR
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Springer eBook Collection
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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DUV / Wirtschaftswissenschaft
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Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
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Die Ökonomie des Sports in den Medien
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Exploring public relations
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IIMB management review
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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PR in practice series
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PR-Praxis
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Palgrave Studies of Marketing in Emerging Economies
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1
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
2
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
5
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
6
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
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